Tue. May 17th, 2022

 Nike's first virtual sneaker debut! Buy shoes and give skin, cyberpunk style can't compete

author Fanfan

source Jiguo editorial department

Since the concept fire of the meta universe, in addition to science and technology enterprises, all walks of life have entered the game one after another, trying to compete for this air outlet with ultra-high heat. Interestingly, this trend has also hit the sports circle, and the major well-known sports brands have embraced the meta universe one after another, which is almost impossible

Among them, there is an old acquaintance of everyone – Nike

At the end of last year, Nike officially announced the acquisition of rtfkt studios, a well-known virtual sports shoe design company. The combination of this traditional sports brand and NFT circle immediately triggered a heated discussion Nike's first virtual sneaker debut! Buy shoes and give skin, cyberpunk style can't compete

people who know it should know that rtfkt Studios is widely known for creating virtual sneakers and exclusive NFT collections

In February last year, the company cooperated with artist fewocious to release several virtual sneakers. More than 600 pairs of shoes sold for a total of more than $3 million. He also worked with artists such as Atari, Jeff staple and Takashi Murakami to develop a group of fanatical fans Nike's first virtual sneaker debut! Buy shoes and give skin, cyberpunk style can't compete

Murakami cooperates with rtfkt studios to carry out clone x NFT planning ▲

In short, with the trump card of rtfkt studios, Nike has taken a big step into the meta universe Nike's first virtual sneaker debut! Buy shoes and give skin away. Cyberpunk style can't compete

after the acquisition, Nike made a big move soon

In February this year, rtfkt studios airdropped a mysterious mnlth blind box for some users. The metal cube was decorated with Nike’s iconic swoosh, which aroused everyone’s imagination. It is said that the only way to uncover the box is to complete a series of official tasks and challenges Nike's first virtual sneaker debut! Buy shoes and give skin, but cyberpunk can't grab it

after waiting for several months, mnlth box was finally officially untied a few days ago

 Nike's first virtual sneaker debut! Buy shoes and give skin, but cyberpunk can't compete

this is Nike’s first Ethereum based virtual sneaker NFT series -” rtfkt x Nike Dunk genesis cryptokicks “. The new shoes are based on nike dunk. In the official tweet, rtfkt describes this sneaker as” the future of sports shoes “

 Nike's first virtual sneaker debut! Buy shoes and give skin away. Cyberpunk style can't compete

that is to say, everyone can wear Nike shoes in yuanuniverse in the future

 Nike's first virtual sneaker debut! The new shoes are based on the dunk shoes with high Nike heat. The original style is more daily. The gray tone is added with the Nike logo. The unique deconstruction design of the upper and metal decoration seem to put a layer of

 Nike's first virtual sneaker debut! Buy shoes and give skin, cyberpunk modeling can't grab

in addition to prototype shoes, players will also get an exclusive” dye bottle “that can be used for DIY creation

 Nike's first virtual sneaker debut! Buy shoes and give skin. Cyberpunk modeling can't compete

the playing method is very simple. Just insert the dye bottle into the tongue of the prototype shoe to get your own NFT dunk

 Nike's first virtual sneaker debut! Buy shoes and give skin, but cyberpunk modeling can't compete

so far, the official has announced a total of 8 kinds of hidden skin, including the color matching of” Murakami lung “

 Nike's first virtual sneaker debut! Buy shoes and give skin, but cyberpunk modeling can't compete

however, according to the official information, players must first upgrade various values in order to change the color matching after starting with virtual sneakers. I think all game gods are familiar with this operation. Here, jiguojun just wants to sigh: only routines win the hearts of the people

 Nike's first virtual sneaker debut! Even so, this pair of virtual sneakers has won the favor of many people</p>
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earlier, Edison Chen shared this pair of Nike Dunk genesis cryptokicks on his social account, which was praised by many netizens

 Nike's first virtual sneaker debut! Buy shoes and give away skin. Cyberpunk style can't compete

however, as Nike’s first virtual sneaker, the price of Nike Dunk genesis cryptokicks is also” inhuman “

 Nike's first virtual sneaker debut! Buy shoes and give skin, but cyberpunk can't compete

at present, the average selling price of Nike Dunk genesis on the official website is 3 eth, about 6W RMB, and the skin needs 1 eth. However, players will give a skin when they buy it

 Nike's first virtual sneaker debut! Buy shoes and give skin, but cyberpunk modeling can't compete

although the price is not cheap, it can’t hold many rich people. At present, the shoes have been launched on NFT trading platform opensea, with a total of 2400 pairs

 Nike's first virtual sneaker debut! Buy shoes and give skin, but cyberpunk can't compete.

this virtual sneaker NFT has begun to be resold in the secondary market. The starting price of opensea platform is about 5eth. It is said that the transaction volume of this series of sneakers has directly increased by 481.9% in just 24 hours, directly reaching the top 2 of opensea’s most popular NFT series on that day

 Nike's first virtual sneaker debut! Buy shoes and give skin, cyberpunk can't compete

as for the most popular” Murakami lung “color matching, it has also been fired to 1.85 million yuan. Now think about it, if you can wear the barb of your feet, you should feel inferior in front of it

 Nike's first virtual sneaker debut! Buy shoes and give skin, but cyberpunk modeling can't grab it

netizens also have their own opinions on this pair of shoes that can’t be worn. Some people think it’s novel, but many people think it’s useless not to wear them. People who have bought them are just trying to make money

 Nike's first virtual sneaker debut! Buy shoes and give skin, but cyberpunk style can't compete

although there are different comments, it’s undeniable that Nike’s move really attracts people’s attention. At least, we’ll think of it when we talk about metauniverse in the future

In other words, although this is Nike’s first virtual sneaker, this is not the first time Nike has set foot in virtual goods Nike's first virtual sneaker debut! The first time that cyberpunk can't compete for shoes is three years ago. At that time, Jordan cooperated with the game fortress night, in which Nike sneakers appeared</p>
<p>At that time, players put on Air Jordan and had a city Parkour in the game</ p><img src=

 Nike's first virtual sneaker debut! Buy shoes and give skin. Cyberpunk modeling can't compete.

this digital space is called” Nike paradise “. Players can use special Nike products to dress up their avatars and open them to all roblox users free of charge

 Nike's first virtual sneaker debut! Buy shoes for skin, Cyberpunk styling is still out of the competition

in addition, Nike has many related patents. Last November, Nike submitted a total of seven trademark applications for virtual goods, including” Nike “,” just do it “,” Jordan “and” Air Jordan ” And other trademarks. According to the introduction, these trademarks are used for downloadable virtual goods, retail store services and entertainment services characterized by virtual goods, covering footwear, clothing, headwear, backpacks, sports equipment, works of art, etc Nike's first virtual sneaker debut! After applying for a trademark, Nike also actively prepared relevant personnel. Last year, Nike transferred Andrew Schwartz, former director of innovation engineering, to

 Nike's first virtual sneaker debut! Buy shoes and give skin, cyberpunk can't compete

this year, Nike unexpectedly acquired rtfkt studios. It seems that the brand has made sufficient preparations for the cause of cloud universe

Now this NFT sneaker is released, officially launching Nike’s first shot into the metauniverse. It has to be said that Nike’s innovative spirit is worthy of recognition. After all, the meta universe is not as simple as a game. The world can only be called the meta universe after connecting the online and offline and the virtual reality