author Fanfan
source Jiguo editorial department
Since the concept fire of the meta universe, in addition to science and technology enterprises, all walks of life have entered the game one after another, trying to compete for this air outlet with ultra-high heat. Interestingly, this trend has also hit the sports circle, and the major well-known sports brands have embraced the meta universe one after another, which is almost impossible
Among them, there is an old acquaintance of everyone – Nike
At the end of last year, Nike officially announced the acquisition of rtfkt studios, a well-known virtual sports shoe design company. The combination of this traditional sports brand and NFT circle immediately triggered a heated discussion
people who know it should know that rtfkt Studios is widely known for creating virtual sneakers and exclusive NFT collections
In February last year, the company cooperated with artist fewocious to release several virtual sneakers. More than 600 pairs of shoes sold for a total of more than $3 million. He also worked with artists such as Atari, Jeff staple and Takashi Murakami to develop a group of fanatical fans
Murakami cooperates with rtfkt studios to carry out clone x NFT planning ▲
In short, with the trump card of rtfkt studios, Nike has taken a big step into the meta universe
after the acquisition, Nike made a big move soon
In February this year, rtfkt studios airdropped a mysterious mnlth blind box for some users. The metal cube was decorated with Nike’s iconic swoosh, which aroused everyone’s imagination. It is said that the only way to uncover the box is to complete a series of official tasks and challenges
after waiting for several months, mnlth box was finally officially untied a few days ago
this is Nike’s first Ethereum based virtual sneaker NFT series -” rtfkt x Nike Dunk genesis cryptokicks “. The new shoes are based on nike dunk. In the official tweet, rtfkt describes this sneaker as” the future of sports shoes “
that is to say, everyone can wear Nike shoes in yuanuniverse in the future
in addition to prototype shoes, players will also get an exclusive” dye bottle “that can be used for DIY creation
the playing method is very simple. Just insert the dye bottle into the tongue of the prototype shoe to get your own NFT dunk
so far, the official has announced a total of 8 kinds of hidden skin, including the color matching of” Murakami lung “
however, according to the official information, players must first upgrade various values in order to change the color matching after starting with virtual sneakers. I think all game gods are familiar with this operation. Here, jiguojun just wants to sigh: only routines win the hearts of the people
earlier, Edison Chen shared this pair of Nike Dunk genesis cryptokicks on his social account, which was praised by many netizens
however, as Nike’s first virtual sneaker, the price of Nike Dunk genesis cryptokicks is also” inhuman “
at present, the average selling price of Nike Dunk genesis on the official website is 3 eth, about 6W RMB, and the skin needs 1 eth. However, players will give a skin when they buy it
although the price is not cheap, it can’t hold many rich people. At present, the shoes have been launched on NFT trading platform opensea, with a total of 2400 pairs
this virtual sneaker NFT has begun to be resold in the secondary market. The starting price of opensea platform is about 5eth. It is said that the transaction volume of this series of sneakers has directly increased by 481.9% in just 24 hours, directly reaching the top 2 of opensea’s most popular NFT series on that day
as for the most popular” Murakami lung “color matching, it has also been fired to 1.85 million yuan. Now think about it, if you can wear the barb of your feet, you should feel inferior in front of it
netizens also have their own opinions on this pair of shoes that can’t be worn. Some people think it’s novel, but many people think it’s useless not to wear them. People who have bought them are just trying to make money
although there are different comments, it’s undeniable that Nike’s move really attracts people’s attention. At least, we’ll think of it when we talk about metauniverse in the future
In other words, although this is Nike’s first virtual sneaker, this is not the first time Nike has set foot in virtual goods
this digital space is called” Nike paradise “. Players can use special Nike products to dress up their avatars and open them to all roblox users free of charge
in addition, Nike has many related patents. Last November, Nike submitted a total of seven trademark applications for virtual goods, including” Nike “,” just do it “,” Jordan “and” Air Jordan ” And other trademarks. According to the introduction, these trademarks are used for downloadable virtual goods, retail store services and entertainment services characterized by virtual goods, covering footwear, clothing, headwear, backpacks, sports equipment, works of art, etc
this year, Nike unexpectedly acquired rtfkt studios. It seems that the brand has made sufficient preparations for the cause of cloud universe
Now this NFT sneaker is released, officially launching Nike’s first shot into the metauniverse. It has to be said that Nike’s innovative spirit is worthy of recognition. After all, the meta universe is not as simple as a game. The world can only be called the meta universe after connecting the online and offline and the virtual reality